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  2. With SO MUCH 3rd-party software out there, what is...

With SO MUCH 3rd-party software out there, what is ACTUALLY required at launch?

Triv Andhare
5 replies

Replies

Triv Andhare
This is not product specific, rather usage specific. My list so far: - Customer Support/Success (Intercom etc) - Marketing (Mailchimp, Active Campaign etc) - Subscription Management (Chargify etc) - Payment Gateway (Fast Spring etc) - (MAYBE) a CRM (Hubspot, Active Campaign etc) Am I on the right track? Too much? Too little? I've thought about what key business processes look like at start-up and come up with this list, without blowing the budget out of the water. What do you experts think?
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Roger Yomba Ngue
By my own experience, it is your creation. URL with a message + videos and picture to illustrate your product and it uses: functionalities and features.
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Mohamed Mezian
Augurisk Now
Augurisk Now
It depends on your leads acquisition strategy. If it's low touch (minimal interactions), you only need a chat (intercom), a support board (jira), integrated payment systems (stripe elements or stripe checkout). A free trello board to manage your ideas, brainstorm and communicate with your team. Obviously, you'll need a website and a facebook/twitter/insta pages although no tools are needed to manage them. Facebook Business Manager & Google Adwords for running ads, Apple Search ads if you have a mobile app. If you intend to have a High touch attribution model (manually managing your leads to make them subscribe), then I recommend getting a good CRM and/or an email sequencing tool (reply.io). I can get you a free website and CRM from our inhouse startups if you send me a PM.
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Mohamed Mezian
Augurisk Now
Augurisk Now
@trivial Hi Trivial, indeed this is important. However, if you use Stripe, they ship with most features you need for this
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Triv Andhare
@augurisk Thanks for the comment. Focusing on a low-touch model, agree with all your suggestions. However, I would add one more software perhaps: a good marketing subscription management system (unless Intercom now performs this function) to truly understand your customer usage and behaviour. I believe this is where a subscription or marketing automation would come in handy.
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