How much time do you spend on things that don't scale?

Changes a lot depending on the maturity of the scalable asset, for example product, or process or even culture. I would say before product market fit probably >80%, after PM 50%. Once PM + Culture have set I would say 30%. And I believe there will be always a 10-20% of doing things that don't scale because you need to be experimenting, which usually means that it won't scale at the beginning.

Try less every day! Thanks for the reminder :)

I think in general my job is primarily based around trying things that don't scale specifically content writing, outreach, and such so I would say 90% of my work.

Started off with 20+ hours a week when I started KnowledgeDay newsletter(https://knowledgeday.imfast.io/). I was writing 3-minute-read articles twice a week (am not a writer so I take more time at this), but then my job got intensive and my newsletter started facing consequences and I unfortunately had to change it to once a week. Now I give around 12 hours a week. That comprises of three things actually - Writing for weekly issue - Improving the blog website (online view for each article) - Improving the newsletter platform (Yea I hacked my own to have full control without spending any money xD)

This is a great topic and one that was also covered by Reid Hoffman on his podcast: https://www.entrepreneur.com/art.... People often ask how I get my first customers/users, the answer should be the same all the time - direct founder outreach. From 0-10 or 25 customers (10 for enterprise, 25 for SMB) the founders should be finding them, pitching them, listening to them, nurturing them, delighting them and renewing them. Renewing them is the hard one. With low numbers and potentially annual renewal cycles it is hard to see a pattern early on. Founder sales don't scale but to me is the most important non scalable activity.

Depends how early stage you are... do the stuff that doesn't scale early! Things people have already mentioned here - founder sales, cold calling, customer interviews, relationship building etc. This is how you find out what works, what resonates, and what your customers really want/think/need. Then you can implement more scalable strategies and just keep the things that add value. For example onboarding each individual customer is certainly not scalable, but it's how you'll learn best what to include in a more automated & scalable onboarding experience later. In my case it's all the unscalable work at the moment :) Almost all of this we will automate to a high degree later in order to scale.

Don't scale ? every interaction scales, you get something out of it.

I am learning to focus only on this that doesn't scale - priority getting customers in a non-scalable way. Because in the end, nothing matters if you have no customers.

I think you have to take into account what the payoff or potential payoff will be. There have been many one-off projects, slide decks, custom demos, etc. that I've worked on because it's for a large prospective customer or has a high potential reward if we execute successfully. However, if that level of effort was going into something that had no real chance of moving the needle, I'd reevaluate if it's really worth doing :)

I've worked on a few projects where we spent all of our time on how they would scale. In the end, it didn't make any difference that we had the ability to scale, because the users never came. As an early-stage entrepreneur (https://giphcards.com), none of my stuff scales anymore. It's a bunch of one-offs to see what does and doesn't work. If something works, I put more energy toward it. The goal is to get to a point where something is getting so much traction that I'll need to scale. Until then, just keep testing. Cheers.

Nice

Doing things that don't scale is fun and great at the beginning, but one should know when your company moves from start-up to scale-up though..... YC calls it Product-Market fit