What is a reasonable investment in Ads for acquisition of new customers?
@Bernardamus
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Express it as a % of the MRR for SaaS in early stage of growth
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![Martin Rariga](https://ph-avatars.imgix.net/277840/original.jpeg?auto=compress&codec=mozjpeg&cs=strip&auto=format&w=36&h=36&fit=crop)
Martin Rariga@martinrariga
Rather than looking at MRR I’d advice you should track ratio between Lifetime Value and Cost per acquisition. An ideal ratio is around 3:1 (LTV:CAC).
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