8 killer tips for community management

1. PLAN AHEAD This will ensure you have content coming out consistently and remind you what needs to be accomplished. 2. WORK ON COMMUNICATION Remember, you represent your company. Stay diplomatic, customer-oriented, and on-brand. 3. BRAND PERSONALITY Your brand must have a coherent and recognizable identity and tone of voice where possible. 4. DEFINE AND TRACK SUCCESS Track what kind of content your audience engages with, what gets them talking or falling flat, and what brings in more followers. 5. INCLUDE YOUR AUDIENCE Sometimes, the best content will come from your audience in the form of UGC (User Generated Content). 6. COLLECT & USE DATA Label and group incoming queries and issues that customers are bringing to your attention, to help pinpoint their difficulties and pain points. 7. BE FLEXIBLE WITH YOUR TIME The job of a social media manager is not limited to strict 9-to5 office hours; expect to be "on-call" day and night. 8. BE TECH SAVVY! Provide yourself and your team with the tools you need to save time.