What go-to-market strategy is effective for your business?

As a startup founder, how do you plan the go-to-market for your product? Do you create a marketing and sales strategy beforehand, or plan on-the-go? What about product positioning? I strongly believe that it should happen well in advance, especially in competitive industries. In SaaS market, for example, user acquisition costs increased by 55% in 5 years. This is a clear sign that to convert your target audience, you should use a well-planned go-to-market. I cover this extensively in my article: https://www.byteant.com/blog/how-to-build-a-superb-go-to-market-strategy-for-saas-startups-with-use-cases/ What is your go-to-market plan? You can convert small business with a low-touch sales tactic, or target large corporations with high-touch sales. Either way, it's worth planning it all in advance.