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  2. $6750 on influencer marketing vs Ads

$6750 on influencer marketing vs Ads

Abhinav Sohani
3 replies
One LinkedIn influencer approached us with a proposal for product promotion. His quote is $6750 for 1 LinkedIn post. The engagement in his posts is good, and he has worked with our competitors in past. Is it worth spending this much money on a single post, or should we use it to run Google and FB ads?

Replies

I’m weary on spending on influencers. What % of your budget is $6750? If it’s more than 20% I would definitely not recommend it. But that’s just my opinion. Engagement may not translate to actual traffic to your product.
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Abhinav Sohani
@slimmy82 To be honest that's our total budget. I guess we can utilize $6K more efficiently instead of putting it in a single promotion.
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@abhinavsohani I’m no expert but my guess would be it’s better spent on advertising than 1 social post
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