What is your hardest challenge right now? 🎯

Question

What is the hardest challenge you are current working on? What ideas do you have to fix it? How can other Makers help you?

My biggest challenge right now is finding where Money Minx's (https://www.moneyminx.com) target users (people that like to invest in stocks, bonds, real estate, loans, crowdfunding platform, etc.) hang out so I can start building community there and hopefully provide valuable insights.

If you know of a good community I can join, let me know. I am currently in a few Facebook groups and subReddits.

Caroline Chiari · Accepted Answer

I have a similar problem. I am trying to find users to use my product. I want to perform user interviews, but it's hard when there are no users.

I feel like all product people have the same issue: finding users.

Gilad Uziely · Answer

@caroline_chiari We have been successful using Linkedin to get feedback from potential users and getting our community going. Here is something I wrote about it and I hope you'll find it useful - https://medium.com/@giladuziely/getting-to-the-right-people-and-their-insights-d97fe65b01e9

Gilad Uziely · Answer

@husseinyahfoufi Maybe they will identify themselves as Angel List syndicate members on Linkedin? In any case - Linkedin can be a very powerful tool for you to segment if you have the 'Sales Navigator' premium account. You can also use a tool like Growth-X which worked well for us - https://growth-x.com/

Gilad Uziely · Answer

Hi @husseinyahfoufi 
I would take a look at the FIRE movement communities. They are very interested in anything financial and all about monitoring their progress and are very keen on learning. You can find them on Reddit.

Hussein Yahfoufi · Answer

@gilad_uziely thanks! glad you said that as I was starting to think the same thing. I need to find FIRE people and Angel List syndicate members. I don't know where the latter hang out yet.

Gilad Uziely · Answer

As for our biggest challenge - We are working on a new financial product for freelancers. As we develop our strategy we now believe that the hardest challenge we will have to over come is to win the trust of freelancers. 
Now we are working on our guiding policy which will focus heavily on social proofing and by EOM we will have a detailed plan in place.
We have used the 'Good Strategy - Bad strategy' book as a work-frame and found it powerful, focused and easy to follow.

What is your hardest challenge right now? 🎯

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