6 tips to master your product positioning šŖ
Sveta Bay
12 replies
1. Analyze Your Target Audience š
ā Pick only one persona (hypothesis)
ā Run at least 10 problem (or customer) interviews
ā Summarize learnings in advanced persona
ā Understand who is not your target audience
2. Analyze Your Competitors š
ā Pick three competitors (at least one should be a non-tech solution)
ā Understand their strengths
ā Mine insights from their weaknesses
ā Define what has changed in this niche in the last 3-5 years
ā Find trends that will change this niche in the next 1-2 years
3. Define Your Transformation š
ā Understand your big idea
ā Describe your transformation in 1 sentence
ā Highlight reasons to "buy" the transformation
4. Describe Your Product š
ā Describe the benefit behind 3-4 key features
ā Define the uncopyable flow
ā Embed the right emotions
ā Understand your activation
5. Leverage Sales šø
ā Define the offer on the landing page
ā Handle objections
ā Understand your positioning reinforcements
6. Make it Actionable ā
ā Summarize your positioning in the living document
ā Change your landing page
ā Change your email welcome sequence
ā Change your product onboarding, and the first session
ā Improve your marketing funnel (pay attention to the activation and positioning reinforcements)
ā Align your personal brand positioning with product positioning
ā Run more customer interviews to validate the new positioning
Iterate
āāāāāāāā
If you want to deep dive into positioning, read the whole article with examples https://blog.makerbox.club/posit...
Replies
Hannah Dao@hannah_dao
Such a condensed, useful, and easy-to-understand checklist! My team is preparing for our launch next year.
As a content marketer, I find researching and predicting trends that will change my niche in the next 1-2 years quite challenging. Sometimes I feel information could be overwhelming and irrelevant without supporting data.
Share
This a great hands-on magic wand checklist for wrapping up the year; thank you. @basv could you clarify what you mean by "transformations" ā is that a sort of value proposition?
One other element I would add to section 6 is to re-purpose those target audience insights from section 1 and generate more publishable client "quotes" to improve the trust of your landing page. And, of course, to be future-proof, use short client video reviews.
Amazing points sveta
here's some more
1. Differentiate your product from competitors: Highlight the unique features and benefits of your product that set it apart from similar offerings on the market.
2. Communicate your positioning consistently: Develop a clear and consistent messaging strategy to communicate your product's positioning to customers across all marketing channels. This will help reinforce the image and value of your product in the minds of your target audience.
3.Conduct market research: Conduct surveys, focus groups, and other market research to better understand the needs and preferences of your target customer, and use this information to inform your positioning strategy.
4. Use customer feedback: Regularly solicit feedback from customers to understand how they perceive your product and how it fits into their lives. Use this information to refine and improve your positioning strategy.
5. Identify your product's unique selling proposition (USP): Determine what sets your product apart from competitors, and use this unique selling proposition as the foundation of your positioning strategy.
6. Align your positioning with your brand: Ensure that your product's positioning is consistent with your overall brand identity and messaging, as this will help create a cohesive and compelling brand experience for customers.
7. Consider the customer's perspective: When developing your positioning strategy, always consider the perspective of your target customer, and focus on the benefits and value that your product offers to them.
8.Be specific and concise: Avoid using vague or general language in your positioning strategy. Instead, be specific and concise in your messaging to help customers quickly understand the value of your product.
9.Test and refine your positioning: Regularly test and refine your positioning strategy to ensure that it is effective in engaging and converting your target customer. This may involve experimenting with different messaging and positioning approaches to see what works best.
hope this helps!š„
Amazing points! Its very helpful
Thanks for the detailed yet concise post!
As someone building a startup in AI, this is very useful. The industry is still young and prompted to grow immensely, so this is pretty important for us.
If anyone is curious, it's a service that allows you to run AI models on the cloud with a cloud API.
I post the progress on my Twitter @TheRealEtch
And I've noticed getting the product validated through customer interviews was definitely the most eye opening part!
1ļøā£ Clearly define your target audience: Identify who your product is for and tailor your positioning strategy to their needs and preferences.
2ļøā£ Understand your competition: Research your competitors and analyze their positioning strategies to identify gaps and opportunities in the market.
3ļøā£ Differentiate your product: Clearly communicate the unique value that your product offers and why it is better than competing options.
4ļøā£ Use customer feedback: Listen to feedback from customers and incorporate their insights into your positioning strategy.
5ļøā£ Test and refine your positioning: Use A/B testing or focus groups to test different positioning approaches and refine your strategy based on the results.
6ļøā£ Consistently communicate your positioning: Ensure that your positioning is consistently communicated across all marketing materials, including your website, advertising, and social media. This will help to reinforce your product's unique value in the minds of customers.
Thank you for sharing!!!
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These tips for mastering product positioning are a great starting point for any company looking to improve its marketing strategy. Some key takeaways include the importance of analyzing your target audience and competitors, defining your product's transformation and unique benefits, leveraging sales and marketing channels, and making the product positioning actionable by incorporating it into various aspects of the customer experience. Overall, a well-defined and executed product positioning can help a company effectively communicate the value of its product and stand out in a crowded market.
Identify your target market: Before you can position your product effectively, it's important to have a clear understanding of who your target customers are. This will help you tailor your messaging and positioning to appeal to their needs and preferences.
Differentiate your product: In a crowded market, it can be difficult for your product to stand out. To overcome this challenge, you need to find a unique selling proposition (USP) for your product and use it to differentiate it from your competitors.
Understand your competition: To position your product effectively, you need to have a good understanding of your competitors and how they are positioning their products. This will help you identify gaps in the market and position your product in a way that sets it apart from the competition.
Create a compelling value proposition: Your value proposition is the key message that you use to communicate the benefits of your product to potential customers. To create a compelling value proposition, you need to clearly articulate the value that your product offers and why it is better than competing products.
Use storytelling to connect with your audience: People are more likely to connect with and remember a product if it is presented in a compelling and engaging way. To achieve this, try using storytelling to bring your product to life and create an emotional connection with your audience.
Be consistent in your messaging: Once you have developed your product positioning, it's important to be consistent in your messaging across all channels. This will help reinforce your positioning in the minds of potential customers and make it more memorable.
