6-step Growth strategy to reach engineering customers

What channels do/ would you use to reach engineers for brand/ product awareness? The idea of growth for companies targeting engineers/ engineering managers is a tough one, the product needs to REALLY solve a problem and the customer needs to become aware of it in a non-salesy way, however there are effective channels. We have interviewed 20+ GtM experts/ founders in Product-Led-Growth companies for how they would prioritise channels: 1. Start with warm-intros - but don't expect these to scale 2. Fix the foundations - write your lead email campaigns, solve your SEO 3. Start building content - create a cadence of writing blogs/ success stories with a focus on offering value, not the product 4. Find a lead generating magnet (LGM) - use an LGM to create a surge in traffic (i.e., PH launch, white paper etc.) and build these into a yearly calendar 5. Make sure every team member engages in communities - join communities and offer value (hopefully like this post!) 6. Paid channels - pay for volume, if you have the cash (i.e., stack overflow, reddit, PH etc.) Keen to hear the groups thoughts, how do you focus on scaling your product-led companies?