👀 5 tips on how to make your posts exceptionally interesting to read
Business Marketing with Nika
54 replies
In yesterday's discussion, Priyanka Saini asked this question.
💡 And these 5 things came to my mind:
1) Attention-grabbing title
2) Short text (paragraphs with 2 or 3 lines)
3) Subtle use of emojis
4) Incorporating visual materials (images, videos)
5) Playing with text (rhetorical questions, inventing your own words)
What else makes the post interesting?
Replies
Han Kim@the_han_kim
Launching soon!
I think "1. Attention-grabbing Title" has an outsized impact
Share
If I had to add one more tip, it would be to stay consistent with your content. Posting regularly helps your content get noticed more often and keeps your audience engaged.
minimalist phone: creating folders
@udaya_sri Gold answer. 🥇 (Give that man a medal!) 😀
The more people see you, the more likely to remember you and engage with you! 🙂
@busmark_w_nika haha! Thank you, this would be my first virtual medal😅
Good points (as always)
Thanks for sharing, Nika!
minimalist phone: creating folders
@casper_brix Casper, thank you so much for your support :) It is always a pleasure to see you there. :)
Short, concise, clear, safe, reliable
ContentRadar
always cool discussions :) Love it
Cool, ideas.Thanks!
I would add as a starting points that posts should be interesting for your specific audience and before writing you should know your audience, their pains and gains and build your content strategy from there. It's makes so much easier to generate content when you know your readers, watchers and listeners.
minimalist phone: creating folders
@natalia_cebotari_osmos Right points Natalia. :) It is much easier to customise content when you know whom to speak to. :)
@natalia_cebotari_osmos @busmark_w_nika This!!!
To add on, I'd say it's perfectly acceptable to have a target audience you tailor your content to.
Some people want their message to reach everyone, even if it isn't necessarily *for* everyone. But in doing so, their message becomes so broad that what they're trying to convey gets lost in a sea of vagueness and reaches no one.
Thanks for bringing up this topic 🙂 You mentioned a list of good ideas.
From my side, I'd like to highlight another essential factor that should be considered first: the goal (or value) of a post. What impact should it have on the reader? What emotions or actions do you want to evoke during or after they read the post?
By considering a clear goal for your future post, you can then easily prepare the rest of the content based on your list and make your post more relevant and interesting to your audience 🚀
Another idea that came to my mind is to use cognitive biases. This is very powerful in some cases, of course, if you use them ethically. For example, the framing effect. What do you think generally about cognitive biases in marketing?
minimalist phone: creating folders
@tanyavrpv I Agree with what you said. In general: Psychology in marketing is like 90%. When you know how to grip it, it will be much easier :)
In addition to the elements you’ve listed, making a post interesting can also involve engaging storytelling, interactive elements like polls or quizzes, valuable insights such as useful tips or expert advice, and personalization to connect more deeply with your audience.
minimalist phone: creating folders
@alex_amploo this could be (polls) a good format for a newsletter as well. It is available on Substack as well.
Just bring up a topic that is currently viral
Bringing up viral topics
Nice string of words
Very helpful for me. Thanks. 👍
Cool visuals and attractive appearance
Here are five tips to make your posts exceptionally interesting to read:
1. Start with a Hook: Capture attention with a compelling opening sentence or question. A strong hook encourages readers to continue.
2. Tell a Story: Weave your information into a narrative. Stories engage readers and make your content more relatable and memorable.
3. Use Engaging Visuals: Incorporate images, infographics, or videos to break up text and add visual interest. Visuals can also help illustrate key points https://gowelllive.com/.
4. Keep it Concise and Clear: Use short paragraphs and clear language. Avoid jargon and complex sentences to ensure your message is easy to understand.
5. Include Interactive Elements: Add polls, questions, or calls-to-action to encourage reader interaction and make your post more engaging.
Clockwise
I love the meta point that this post *itself* is ranking high on the discussion boards. Bravo!
Adding a personal touch, engaging storytelling, and including interactive elements like polls or questions can also make your posts incredibly captivating.
minimalist phone: creating folders