5 Non-Obvious Mistakes to Avoid in Your Startup

1/ Clinging to the Initial Idea 90% of startups that reach an exit do so with a different idea than the one they started with. Be open to pivoting. 2/ Chasing a Low-Competition Niche If there are no competitors, it might mean there's no money to be made. Competition often validates the market. 3/ Undervaluing Your Product Pricing your product too low can signal a lack of confidence in its value. Price it according to the problem it solves. 4/ Prioritizing Development Over Sales Don’t just sell what you develop - develop what sells. Focus on market demand to guide your product development. 5/ Focusing Only on Customers Who Bought Your growth potential lies in understanding why people aren’t buying. If only a fraction of those who see your ad convert, figure out what’s turning others away and improve your offer.