Do you think Content Marketing is Boring to do?
Vaibhav
13 replies
As makers in general, I would like to know what do you guys think. I think, YES, as It takes a lot of my time.
Replies
Tara Hunt@missrogue
Phlywheel
Ha! @realdesigntack If you think it's boring, you're doing it wrong! I may be completely biased because content is my jam, but content can be the most interesting branch of marketing. Yes, it takes a lot of time and people don't really realize this, but doing content *right* (meaning that you get to understand who your audience is and what makes them tick, then creating content they're looking for) is fascinating. It's a dash of analytics, a cup of behavioural analysis, a pound of empathy and a sprinkle of creativity. ;)
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@realdesigntack @missrogue I am totally with Tara on this one. If it's boring YOU, imagine how boring it will be to your customers/prospects!! Pick a topic or space or angle that you find utterly fascinating. Write about THAT. If you can't do that, then don't do Content Marketing. Lord knows we don't need another Top 5 ways to blah, blah, blah post. Of course, some of those top 5 ways posts are AWESOME because they are novel and/or funny. You must be passionate about something. Write about that! Your passion will come through. Good luck!
@missrogue I like your take on this and you maybe right, for sure. I think it is boring for me because the content creation part is something I find very tedious to do. However, I do myself write articles on my personal blog and I really find it fascinating too. But when I was an agency owner, It was very difficult to maintain the consistency of creating images, videos, or content in general for promotional aspects on my agency. Though I was able to do it till 4 months! As a "Technical-background" person, These are my thoughts :)
@missrogue @markbullard Thank you for responding. Yes, I am writing about my passion on my personal blog. Can you please explain what do you mean when you say "it will be boring to my customers?". I would love to know more about that part. I think I should've given more context in the original post.
@missrogue @realdesigntack If writing something is boring to you, if posting something is boring to you, it will be boring to consume. But if you LOVE what you're writing about, your passion will come through and it will be more fun to consume. MOST marketing is a bunch of dung because it was written dispassionately by someone who doesn't REALLY care deep down inside. Don't do that.
It can get tedious at times but I think the value of it gets me through the boring parts. :)
@caryn___ Awesome. You can learn more about it here - http://www.designtack.com . Once you join, let me know. I will let you in for the beta :)
In general, no, I believe it's a highly rewarding area of marketing. If you do original research, it's so good to share your findings with others.
But when I have to write on some topics, it gets boring quickly
@natalia_toth Great take, Natalia. BUT how did you come across this 4 year old post out of nowhere? :D
@vaibhavdwivedi wow, didn't even pay attention to that :D it popped up in the Marketing discussions somehow I think...