3 Tips for offering In-App Purchases

We just launched our first premium in-app purchase - an auto-renewing subscription product to access premium features within our app. Here's what we learned: 1. Expect the approval from the App Store to take a week longer than expected - getting your first IAP approved can be a painful process 2. Utilize Offer Codes - This is a great way to discount your product to your audience and play with different price points. You can also use codes for affiliate partners who can share your app or product 3. Use In-App Messages to drive awareness. We use OneSignal in-app messages to easily create awareness of new features and drive users to check them out. What would you add?