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  • 10 lead gen mechanisms for webinars or how to generate leads from webinars. WHAT REALLY WORKS?

    Yuliia Kovalenko
    0 replies
    Webinars are being held by everyone, including me with 10 years of expertise in the event management field. However, this does not imply that we are obtaining registrations or sales for our products, correct? You have probably registered for at least a few webinars in the past, right? Even if you registered, it didn’t mean you’d attend. Also, if you went to the event or watched a replay, it's likely that you didn't buy the products or services that were advertised. The hard truth is that most webinar conversion rates are low. You might only see a 5 to 15 percent conversion rate on your webinar registration page. The conversion rate from registrant to attendee may range from 35 to 50 percent. Before making a lot of leads from a webinar, you have to jump through many hoops. You will need a lot of people to enter your funnel at the top. You will need to advertise your webinar and ensure that the right people sign up. The next step is to optimize your conversion funnel by inviting those who have registered to watch the replay or attend the webinar in the hope that they will make a purchase. Sound complicated? Here’s the key to getting the most out of your webinar: you need to generate as many high-quality leads as possible. So what’s the secret to generating leads and turning them into sales? WHAT REALLY WORKS?
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