10 Email Marketing Tips to Help You Cut Through Inbox Clutter

When you are creating an email for a new campaign, consider these certain questions and possible answers: 1️⃣ Does the subject line have less than 25 characters? (Max. limit for mobile.) 2️⃣ Does the subject line use power words? (Words proven to boost open rate.) 3️⃣ Is it personalized for each customer? (First names, birthdays, past purchases.) 4️⃣ Are you using hierarchy? (Is it using different font sizes and colors to highlight key points.) 5️⃣ Does it contain engaging visuals? (Imagery boosts engagement.) 6️⃣ Is your email short, succinct, and simple? Cut the fluff out! 7️⃣ Is there a call to action? Ensure the customer knows what to do next. 8️⃣ Is your email mobile responsive? Will it adjust to different screen sizes? 9️⃣ Does it deliver your brand's personality? (Brand colors, logos, and tone of voice.) 🔟 Are you testing? (Try different subject lines, and images and figure out what works best.) Do you have your own recommendations? Feel free to share!