0 to 45K users in 12 months: Our journey π
Busra Ozgumus
56 replies
π We wanted to build an AI-powered productivity assistant.
π§ Prior to development, we launched a simple email newsletter and landing page to collect leads. We promised daily emails with habit suggestions, which we coded in 5 days. (Check out Insumo 1.0 launch at my Profile)
π± We obtained ~1000 organic leads with launching on Product Hunt, BetaList, and Reddit to generate interest.
π° With the traction gained, we secured a pre-seed funding round from investors.
π± With the funding we launched our iOS app, as our target audience and 80% of paying users are on iOS.
π» We did Performance marketing on Facebook, Snapchat etc and brought in 25K+ more users.
π With paid traffic also resulting in organic traffic which bumped us to 35K users.
πWe later started playing the SEO game, wrote content in various platforms and mostly on our website www.insumo.io. Kept creating content on social media, created podcasts called "Habit Talks" and kept talking with our active users which helped us to gain 10K users.
π§ Our focus was to acquire mostly free users, learn from their behavior and needs, and launch our AI-powered web app.
π Now We're preparing for the public beta launch of our web app.
Replies
Laodis Menard@laodis_menard1
Argil
Super interesting, thanks! Would you say the value of customers from Snapchat is as good as from other channels? Having the same dilemma with TikTok (lots of curious people out of our target)
Share
Booomerang
Great story, thanks for sharing! π₯π
Insumo AI
Supatale
Wow, congrats on the impressive result!
GAIM.AI
Very exciting! Congrats on all the success and thanks for sharing your process.
B2B Rocket
Launching soon!
Wonderful. Can your share your experience on launching on Reddit? Did you follow any specific strategy?
Insumo AI
@hamza_afzal_butt We were basically stalking our target users on Reddit to see what issues they were having with our competitors and what gets them excited. And let's just say we made a lot of mistakes, but we're not afraid to admit it - we course-corrected along the way.
Clustr
That is amazing progress thanks for sharing
FocuSee
Congrats on your success! π
"Performance marketing on Facebook, Snapchat", I find that to be a breath of fresh air; would you like to offer more details about this part?
FocuSee
@ozgumusbusra Thanks a lot!
Insumo AI
@fiona_qin1 Hey Fiona, i will be writing a more detailed discussion under the AMA, will ping you againβΊοΈ
CoxPost
Thanks for sharing!
Thank you! Brief and to the point!
Thanks for sharing, this is the actionable content we need more
This isn't easy, you should be proud of yourself!
Insumo AI
@shayan_norz Thank youβΊοΈ
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Insumo AI
@tom_nick1 Thank you.
Thanks for sharing! Definitely going to try some paid traffic soon
MegaVote
Wow, cool, thanks for sharing, that's much & invaluable insights for most of us here!
Congrats on your luanching!
Antimetal
Congrats! Great to hear about your remarkable product journey. Also, I really love your website!
Insumo AI
@shreyasiyer Thanks!
Insumo AI
πππ
Can you write an article how you did it? This is interesting.π
Insumo AI
@christian_canlubo Hi Christian! Thank you so much for your suggestion, I really appreciate it. I'm thrilled to see that there's a lot of interest in this discussion and I'm planning to write an article about it. I wasn't expecting such a positive response, so I'll definitely let you know when it's ready. Thanks again! π
@ozgumusbusra Please notify me once you published the article!β€οΈ
awesome guide
You had me with just your name. Brilliant! π
Congratsπ₯
great. Thanks for sharing