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  • 0 to 10 Customers in 42 Days. $0 Spent on Marketing: postgen’s Journey to 100% PLG & Profitability!

    Mehul Fanawala
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    I'm excited to share postgen journey of acquiring our first 10 paid customers in just 42 days, achieving 100% product-led growth and profitability with zero support queries! Launch and Initial Success postgen launched on June 18th as a straightforward tool where users can: - Select their favorite creator or add their own. - Choose the tone and length of the post or follow the creator's style. - Generate, copy, and share the post on LinkedIn (now on any platform). In the first 24 hours, 47 users signed up—almost 2 sign-ups per hour! Here's how we did it: 1. Personal Branding: My co-founder and I built our personal brands on LinkedIn and X. 2. WhatsApp Groups: Leveraged relevant groups. 3. Reddit: Shared our launch in communities. 4. Personal Outreach: DMed connections. First Paid Customers 🥳 Offering a 14-day free trial with unlimited post generation, we received our first paid subscription on July 4th from an international customer who found us on "There's An AI For That." He even opted for an annual subscription at $99 after a brief conversation. That same day, we secured our second paid customer from India with a quarterly subscription. Here's when the rest joined: 6-Jul 8-Jul 12-Jul 15-Jul 16-Jul 21-Jul (two customers) 29-Jul Our first customer referred a connection, leading to another annual subscription. 🥳 Product Adjustments We refined our offering based on usage and data: - Initial: 14-day trial with unlimited post-generation. - Week Later: 7-day trial. - Few Days Later: 3-day trial. - Final: 3-day trial or max 100 posts. - Considering: 3-day trial or max 25 posts. These adjustments controlled costs and accelerated paid user onboarding. 🤩 New Feature: mind palace Launched on July 25th, this feature fetches articles from trusted sources, allowing users to generate posts directly, solving the daily topic idea problem. Why Users Love postgen 1. Ease of Use: Simple and intuitive. 2 Mobile-Friendly: Accessible anywhere. 3. Customizable: 25+ predefined creators, option to add your own. 4. Versatile Tones: 20+ predefined tones. 5. Post Length Options: Suitable for all social media platforms. 6. Affordable: ₹499/month in India, $9.99/month globally. 7. Humanized Posts: Engaging and natural. 8. Templates: 500+ available. Next Goal We aim to hit 50 paying customers by August 31st. Happy to answer any questions!
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