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Paul Chittenden
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Hi Vlad,
Love how you stated your USP in terms of categories.
I recently studied 129 USP's of leading brands across 10 different industries, and I identified a total of 17 themes that most USP's fall into.
- Emotional Connection
- Lifestyle or Identity
- Simplicity
- Outcome
- Health & Fitness
- Societal Impact
- Quality
- Category Leader
- Opportunity
- Customer First
- Luxury/Status
-...
What is your product USP (Unique Selling Proposition)?
Vlad Zivkovic
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