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Nick Basile
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Don't have any mistakes in them! I get so many that misspell my name or leave it blank 😆
No.1 tip for email outreach!?
Darya Antonyuk
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Nick Basile
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Ideally, I reach out directly to the people who have the problem my product is solving.
Once some of them have used it and get value from the experience, I'll ask them to share it with other people like them. This usually can bootstrap our initial outreach.
What do you do to promote your product at initial level?
Priyanka Sahu
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Nick Basile
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I run a digital agency (https://www.markhamsq.com/) and we run into this challenge all of the time 😅
It's really hard for businesses to get a sense of the quality of a design service and how it will drive results for them.
To mitigate this for them, we typically run trial sprints so they can see our work in action with a lower commitment than a full project. This also helps us get a sense of...
As a founder or business owner, what are the most challenging aspects of acquiring design services?
Johann Vazquez
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Nick Basile
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I wrote up our approach here! https://digitalproductbasics.com...
As a Solopreneur, How do you market your product?
Jagtar Singh
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Nick Basile
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Instagram has performed a bit better for us, but they're both pretty good!
Instagram or TikTok?
Nick Basile
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What analytics tools do you use to measure & visualize social media performance?
Is there a tool that lets you see all of your stats in one place, or is it spread out?
Nick Basile
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Velocity of learning – how quickly you're learning from your experiments and building on them.
In your opinion, what's the most important quality of a successful startup?
Sneha Nair
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Nick Basile
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We've definitely seen more engagement with our entertainment content.
Educational or Entertaining content
Sarvpriy Arya
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Nick Basile
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My expectations are pretty low right now 😅 most SMBs still haven't taken full advantage of the internet or existing software tools. So, I don't see them rushing to adopt AI any time soon.
Of course, there will be some future looking SMBs that will adopt AI and enjoy a competitive advantage for a while. For those orgs, I think we'll see a number of creative applications of AI that'll impact...
What are your expectations on how AI can help SMBs grow?
Mohamed Reda El Ghazouani
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Nick Basile
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I was building a product for college students once, so I went to my local university campus with a big sign that said free donuts and started handing them out. Then, I pitched a bunch of them on my product 😆
It was actually pretty effective and we got a ton of great feedback!
Unusual place where you pitched!?
Sanjana Varandani
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Nick Basile
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Testimonials! It's really helpful to include their name, role & company (more useful for B2B), and a photo of them.
Effective way to build trust and social proof on website?
Louis Garnier
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Nick Basile
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What's a good bounce rate for a content site?
Curious to hear what bounce rate everyone aims for with their sites!
Nick Basile
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We build MVPs to validate a solution for a problem that a given group of people is experiencing.
So, to build an MVP, we must first have a group of people and they must have a problem.
If we find ourselves with an MVP, but we don't know a group of people experiencing the problem it intends to solve, then we've likely built something that will be really hard to get initial users for because...
How to launch the first MVP
Salma Salcedo Martínez
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Nick Basile
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Depends on the size of the MVP 😅 I've shipped some in an afternoon, others have taken 9 months.
Generally though, I try to ship something as quickly as possible. If I haven't shipped after a month or two, I'll reassess my assumptions to see if I can rescope the project and get it launched.
How much time have you spent between having the idea and shipping the MVP?
Nadir Belhaj
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Nick Basile
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I like learning hard skills, but I think soft skills are more valuable.
It doesn't matter how much you know if you can't communicate it to anyone 😄
What is more important hard skills or soft skills?
Elena Borzakova
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Nick Basile
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I generally follow this three step process:
1. Figure out our primary goal: how much money do we need to make to breakeven & make a profit in a year? Now, don’t get me wrong, there are other worthy goals for us to pursue as well. Taking care of our team, helping the planet, giving to the community – things we should definitely strive to do. But… if we aren’t making money, then we can’t do...
How to establish and communicate clear team goals?
Naime Yel
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Nick Basile
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By the nature of their relationship, testers are critiquing the work of the developers and pointing out flaws and issues. So, there's always a level of tension here.
The best way to avoid this is to work with developers to understand that QA isn't about putting down their work, it's about making the experience better for users. Yes, that sounds obvious when said, but it's so easy to lose sight...
Why is there a confrontation between developers and testers?
Elena Borzakova
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Nick Basile
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I always feel like this is simple in theory and hard in practice 😅
What's work well for me is setting really clear goals that we want to achieve as a team, like reach x number of users by y date. Then, I'll work with the team to figure out how we're going to make that happen.
Sometimes, they'll come up with a great idea that we all align around and other times I'll provide more structure...
Strategies to foster accountability and ownership in teams?
Naime Yel
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Nick Basile
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These are some of my current faves:
- https://runway.com/
- https://digitalproductbasics.com/
- https://www.dive.club/
What are some of the best designed websites you've been to?
Shantanu Goenka
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