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Nick Hutton
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Mixpanel, Notion and Canva!
What are your top 3 digital tools you use every work day?
Ondřej Valuštík
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Nick Hutton
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Yes, yes, yes.
Email is still a great place to build a relationship with your customers. You have to be smart about the content, and the segmenting of your customer lists, but I've seen great results.
Do you think email marketing still works?
Nick Hutton
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I'd highly recommend reading Traction by Gabriel Weinberg and Justin Mares on this topic. Not only did it give me inspiration to keep pursuing growth, it gave very tangible ideas for channels to go through and measure.
How do you as a founder decide which channels to use to promote your beta product?
Aswathy Shivaji
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Nick Hutton
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A bookstore - they're just such wholesome places and I feel you'd meet so many great people.
If there was no internet, what kind of startup would you start?
David T. Kim
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Nick Hutton
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Write down 20 numbers and pull one out of a hat...haha.
Joking of course, but you should test different options and see what resonates. The cost of doing business and getting your product to production is very important, and so is the expected lifetime value of the customer. If you expect that the customer will pay only once, then you should price well above the costs of doing business. But if...
As a founder, how do you set a price tag for your product?
Venkat
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Nick Hutton
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So many!
- How Brands Grow;
- Purple Cow;
- Ogilvy on Advertising;
- Reality in Advertising;
- Scientific Advertising.
I know those last ones are advertising focused. But I think the great advertising thinkers are always thinking of building a brand, and those books achieve that.
Any book recommendations about branding/how to build a brand?
Natalie Karakina
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Nick Hutton
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I've never done paid marketing on Reddit, but I've found it's great at getting early users for new products. The thing is, you have to be patient and contribute to a lot of subreddits before putting your self-promotion out there.
If you're solving a need that people in that subreddit have, then people will be really supportive and give great advice.
What are your hacks for Reddit Marketing?
Claire Glisson
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Nick Hutton
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Ohhhhh I'm a Bubble guy for sure! It's easy to pick up, easy to design and I think it's super powerful. I feel it even helped my programming a little.
What are your favorite no code solutions?
Ivanna Wendel
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Nick Hutton
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I ran an e-commerce brand a few years ago (men's underwear), and we had a famous singer do a post in his undies. Traffic to the site was 100x, but I didn't see any sales coming through. ~20 hours later I discovered the checkout was broken 🤦🤦🤦
What has been your biggest missed opportunity ? (non crypto)
Vivek
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Nick Hutton
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I think one of the most simple, yet best solutions is doing exactly what you say you're going to do. Integrity is probably the most important ingredient in making a great culture at your workplace. For example, if you say that hours are flexible and work/life balance is really important, then you can't judge people for doing some shopping at 2pm. I think in the long-run, you build trust by...
How do you show your team they're cared for?
Evan Stewart
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Nick Hutton
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Spending quality time on it!
I think that content marketing is really only beneficial if you create great content, but great content takes time. When you're running a business, it's so easy to get distracted with other things that seem like they'll have more of an immediate response. But if you give content marketing the time, in the medium-term, it can have such a huge impact!
What's your #1 content marketing struggle?
Alexandra Cote
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Nick Hutton
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A couple of things:
1. Thinking more clearly, and better. The book The Great Mental Models is a start for me.
2. Understanding and taking in more of the books that I read. It's hard work but so often I read a great book, only to never put anything into practice!
What's one thing that you're trying to get better at this year?
Yeshaswini
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Nick Hutton
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Congrats on this launch @markusgilles (a few months ago now), I've been looking for something like this for ages and have just downloaded!
Hope we keep getting more actionable tips through the app as I think being able to talk to people about it in a simple way will have a great impact.
Klima
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Suite Books exists to help more people read great books. We allow you to store all the books you've read, the ones you want to read - and share these with your friends and followers. Support your friends' reading, and connect when you've read the same book!
Suite Books
Store the books you read and share them with your friends
Nick Hutton
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Reading is half the fun, the other half is finding people to speak to about the book you've just read. Do you find it frustrating when you've just read an amazing book you want to discuss, and not have anyone to discuss it with?
Suite Books
Store the books you read and share them with your friends
Nick Hutton
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Having been a solo founder, I say it is 100% important.
Not only can you flesh out ideas better when discussing with someone, celebrating the successes is far more enjoyable with someone.
(I'm well aware that there are some pretty successful solo founders, so maybe I'll say it's 99% important)
How important is it to have a co-founder for your startup?
Divya
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Nick Hutton
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Is Bitcoin a company...returns on that are pretty nice!
If you could invest in one company from history, what would you choose?
Aaron O'Leary
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