Algimantas Malakas

shrooms

Why it shouldn't? Will we stop watching movies? Maybe that will transition to more "interactive" advertising, where you can have more "personalization" with the audience

I've been running ads for many businesses in the last 3+ years, and usually, companies doing over 1MM/month go in-house, unless the agency really kicks ass and does not charge based on % rev, as when it becomes cheaper to build in-house. but yeah - talent is the other thing that's hard to grasp when you need to stay at that level, so the agency is just more reliant for some of them

0-100K month = 1? 100k - 300k = +2 300k - 800k = X ? counting "Persona" seems a bit difficult, but ANGLES is something that can multiply to infinity (I guess?)

Adspy / UnicornAds tools (for e-com) :)

we've been running multi-lingual ads for thebirthposter.com for a very long time and had no issues with it, but YES - every step of the funnel is the native language. but you can find success with an ENG-only approach, just that's not really scalable unless you have a great offer and a proper stack of shock-value content for ads :) Shopify's higher tier sub allows you to easily translate the...

I believe so, as new channels are emerging for it, new approaches are being applied with omni-channels, and marketers get smarter along the way. Overall, the whole world's economy is going down so that correlates with the response from advertisers + all the privacy thing :) also, as you've spotted yourself probably, the budget is being shifted to podcasts/authority figures to promote (at least...

if you run ads on social, you can still apply "social/tiktok" angles. here's an example https://www.facebook.com/ads/lib... basically, show how it works from user perspective, while using native text to point out problems/enemy and kicking the value afterwards

if you're DTC brand, I've layed out "some of rules" (90+ pages) of acquisition at themarketingkit.com, but it's not yet 100% live :/

depends on where your niche customer at, but Meta can work for 99% if its DTC