More e-com brands that struggling to advertise in Europe due to multilingual headaches? 🤯

we've been running multi-lingual ads for thebirthposter.com for a very long time and had no issues with it, but YES - every step of the funnel is the native language. but you can find success with an ENG-only approach, just that's not really scalable unless you have a great offer and a proper stack of shock-value content for ads :) Shopify's higher tier sub allows you to easily translate the whole site :)