Hitha Boorla

Working with a startup take up a lot of your headspace. You're working on everything from ground up. A startup can often demand more time that office hours. "Getting a life"? Everyone has a different approach to that. A challenge I face is finding time to socialize with people outside work. when you interact with communities outside the office it gives you a break from the same kind of...

How do you define good and bad in branding?

Set up a work environment without your home that is distinct. It is tempting and easy for people to get too comfortable at home, you can work from your bed, entertain distractions, as long as the job gets done. But then you risk losing productivity and discipline. It takes some effort but it is possible to create a work environment. Maybe its a desk, an ergonomic chair. Try to minimize...

Hi, this app looks extremely intriguing. I'm disheartened it's not available in India. Are you planning on expanding your reach?

I think its simple. Marketing is an art. It's abstract. you can't fully learn it, can't fully teach it either. It requires continuous learning and adaptability. With something like code, if a particular code work for a particular outcome, that's about it. Obviously the outcomes that are required are always changing so new ways to code are developed. (pls correct me if I'm wrong) Marketing is...

It's upto you to become irreplaceable

This is quiet interesting. But it's true it happens, we get so driven to work and have this perpetual need to keep being productive that when you do have some time away from that work it feels weird.

I think ultimately it is the hyper dependence on AI that hampers. AI makes everything extremely convenient, but once you get used to say creating things, like writing for example with AI, you could get used to it, so much that it becomes too difficult to ideate without the assistance of AI.

1) Practice efficiency - productivity, at the end of the day is a skill, it comes from practice. So if you set a routine of tasks, you can start small, but it's important to keep going and stay consistent. You practice doing these small tasks first, then you increase your capacity. 2) Organize your thoughts and tasks - this means you categorize them and break them down into to specific...

Does anyone know how to get relevant data, on what's trending on social media? My personal accounts are not very mainstream, my FYPs are catered specifically to me and not my brand. How do I figure out what is visible to people, what do my consumers see on their social media?

1) Get a clear understanding of how AI works 2) Understand marketing 3) Learn how to make people specific as well as brand specific marketing strategies 4) Be able to execute the strategies 5) Identify the variables when it comes to executing the strategies. Learn how to adapt to the changes. Changes in trends, people, product. 6) This is the ultimate, not sure if I can achieve it this year but...

Weirdly this comes naturally to me. Working after a weekend of unwinding and unexposed to anything work related untangles a lot in my mind. So when I head to work I have a fresh mind, more energy and drive. A lot of times I would have struggled with a task the previous week, not being able to pass a hurdle or figure something out, I tackle the same thing on Monday and it's clear as day. This...

Can AI access the internet? I've heard that if that really happens, it would be the end of the world, but don't AI chatbots have access to the internet?

The two approaches, having a strict routine and "going with the flow" serve two purposes. When the work is mechanical or set in structure, you can follow a routine. It creates a practice, improves your overall functionality, punctuality and reliability. But when you're working with variables. like anything creative, mostly involving people. Take marketing for example. You simply cannot set a...

Place yourself in the consumer's shoes. Try to think what a random consumer might think. Relate to that. It's not easy trying to think from another, unbiased perspective when you've been working so closely with your product, that's definitely a challenge. I'd start with looking at consumer responses first, how they react to different aspects of the product and different approaches. Use this...

Putting myself in a box. I know there's a direction I want my career to go in. And if I'm not where I want to be or doing exactly what I dreamed of I might not give my best or try to learn everything from the place. We're categorical in nature, instinctively we put ourselves in boxes and draw strict boundaries. But when it comes to learning I don't think you should ever stop trying....