Egor Slyusarchuk

Users turn to products to solve their tasks, but only a well-designed interface allows them to do so with enjoyment. Ultimately, from a business perspective, a good UI is an opportunity to increase pricing and boost profitability or gain a significant competitive advantage. And what could be more important?

The approach depends on the primary goal of the MVP: securing investments, attracting initial users, or aligning the team’s vision. If the focus is on users, it’s essential to establish a funnel that tracks the journey from the first interaction — such as through social media — to the completion of the target action. This helps identify where significant drop-offs occur and what needs...

I think it depends on the specifics of the market and the target audience. The main focus should be on understanding these factors and analyzing the successful strategies of competitors. In some cases, collaboration with influencers might be effective; in others, a large-scale advertising campaign could be the right approach. Sometimes, building trust in the brand doesn’t need to be treated as...

It mainly comes down to responsibility and resources. If you decide to monetize an MVP, you must ensure sufficient quality assurance, at least basic customer support, etc. If you have the necessary resources — be it human, funding, or time — then why not?

It would definitely be a gadget capable of storing and transmitting scents. Of course, we get most of our information through the eyes, but smells can evoke instant and incredibly vivid memories. For example, the scent of the house you grew up in or the aroma of your favorite food. It might not save lives, but it would surely bring people a few moments of pure joy.

B2C is a bit harder to develop in the early stages. Customers are too unpredictable, and you can never fully understand their needs and behavior. As a result, some things have to be guessed. However, as they become familiar with the app, they tend to be more forgiving of certain mistakes, unlike businesses.

Give the team more autonomy to make their own decisions. Mistakes may happen at first, but with thoughtful guidance and corrections, they will learn quickly. This approach ultimately increases engagement, improves teamwork, and frees up some of my time.

I and my team are working on Evvve — a platform for exchanging information through virtual events. Will be launchig on PH soon, will appreciate your support!