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Devesh Vyas
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Market Research like a *PRO*
Market Research made easy
Are products the BIG thing?
Imho, anyone with some efforts can build a product.
Building a product has become a commodity.
With the advancement in AI.
It’d become more commoditized.
That’s why it’s giving a cold feet to all the developers.
Anyway, if you want to build a 7-8 figure business.
Focus on boring market research.
The most underrated skill to...
Devesh Vyas
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I've created an email marketing playbook with more such tips and tricks
Just click below to get access, cheers.
https://www.notion.so/Email-Mark...
9️⃣ Consumer Biases you should avoid to 2X sales instantly
Devesh Vyas
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Devesh Vyas
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9️⃣ Consumer Biases you should avoid to 2X sales instantly
Marketing is mostly understanding people.
Aka psychology.
Everyone talks about psychology.
Phenomenons and cognitive biases.
But no one shows you how to USE those principles.
Stay with me for a practical approach to psychology.
We’ll be discussing all the phenomenon and biases with examples.
1. Simplicity
Our brain is lazy.
It doesn’t like to do the heavy lifting.
The easier something...
Devesh Vyas
started a discussion
How NOT to overcomplicate marketing fellow product hunters
Marketing Explained in 3 Simple Sentences
→ Who are you reaching?
→ How are you reaching?
→ How do they become customers?
No need to overcomplicate.
———
1) Who are you reaching
• who’s your customer
• who are they (age, income, desires, needs…etc)
• where can you find them online (Reddit, fb group, product hunt, AppSumo, LinkedIn…etc)
• what's their pain
• what solution do they need
———
2)...
Devesh Vyas
started a discussion
7 human hijacks (Psychology) rules to make your marketing stronger
Marketing For Non-Marketers (a masterclass)
Marketing isn’t complicated or tough.
It’s all about understanding humans.
Here are 7 Human Hijacks to help you understand human psychology
(h/t: Craig Clemens)
1. Make it about them
Demonstrate the benefits.
By joining the conversation they’re having in their mind:
• Fears
• Hopes
• Desires
• Dreams
• Frustrations
Example: how in the...
Devesh Vyas
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7 Elements of a Highly Converting Sales Page
Everyone needs a sales page.
No matter if you’re selling:
- course
- coaching
- d2c brand
- saas product
- agency services
- newsletter subscriptions
Here are 7 MUST have elements if you want your sales page to convert:
1. Jolting em to senses
aka headline.
Your headline should grab the readers’ attention.
Frameworks to write attention grabbing headlines:
• Specific Benefit +...
Devesh Vyas
started a discussion
7 Copywriting Frameworks. Ditch using those templates!
Copywriting templates are B.S.
They are rigid and don’t provide room for creativity
Instead…
Learn frameworks
Frameworks guides sequencing and flows.
Here are 7 Copywriting Frameworks -
1. AIDA
Attention: example hook of this post: templates are BS
Interest: For example, templates are rigid.
Desire: to learn frameworks
Action: read the whole post
2. PASTOR
Problem: templates are...
Devesh Vyas
started a discussion
How to supercharge your copywriting: 4-steps to skyrocket your conversions
Howdy, folks!
Do you know what segregates a good writing from a bad writing?
Good grammar, persuasiveness, or well-written content.
Pffft…
Though they are important elements of writing. However, you could write a piece that’s loosely written, has grammatical flaws, and you’ll still read the article.
You might ask how?
Hold your breath, sit back tight, because it’s going to be a real shock...
Devesh Vyas
started a discussion
Do you struggle to send cold emails?
Cold Email/Outreach changed my life
Show this 🖕to anyone WHO says…
“Cold Email/Outreach is dead”
But partly, I agree with them.
Sending mass bulk emails with zero or minimal personalization doesn’t work anymore.
//THREAD//
Cold emails can be life changing (if done the right way).
I’ve used cold emails to…
✅Land Clients
✅Land Jobs
✅Business partnership (that brutally fall off the...
Devesh Vyas
started a discussion
How to Conduct Competitor analyses/market research
Reverse Engineering (marketing edition)
aka leveraging competitors’ hard work.
❌Don’t confuse it with…
Ripping off your competitors’ marketing assets.
That’s stealing.
In this thread, I’m going to show you how to reverse engineer (ethically) and pave your way to success.
Get your basics right.
Reverse engineering is to take what your competitors are doing well.
And figuring out how you...
Devesh Vyas
started a discussion
Do you guys struggle with email marketing?
9 QUICK email marketing tips
1️⃣ Spamming Offers
Sending emails ≠ Slamming offers
Emails = building trust
tell relatable stories.
Your email content should provide value.
Readers should have an aha moment after reading your emails.
❌Spamming
✅Build trust
2️⃣Personalization
Personalization ≠ just including first name
understand your audience.
their needs, desires, and problems.
So...
Devesh Vyas
started a discussion
Starting a newsletter is the best decision you could make for you or your company.
Newsletter economy is $10B currently.
And would double by 2025.
Hence, every business should try to take a piece of this ever-growing pie (huge upside for early adopters).
I never like talking about statistics.
But necessary to wake you up to the reality.
Jokes apart.
Have you noticed why your favorite creators Tim Denning, Dan Koe, and countless many whom you admire or look up to have...
Devesh Vyas
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Twitter aka X, discord, LinkedIn, SEO.
For guys who are bootstrapping start talking more about the problem you're tryna solve everywhere you can.
Blogs, social media channels, podcast appearances or even start your own.
And the best skill is to learn how to send cold emails.
Here's my 2 cents on cold emails.
a) Personalization>>>>>>>mass blasting
b) Crisp body copy...
What are some of the best channels for unpaid marketing?
Bryan Van Horn
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Devesh Vyas
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If you want to break into reddit space learn about this guy Sam Parr who started this newsletter company The Hustle.
He got a lot of traction on reddit.
Basically, it boils down to two things:
a) Find subreddits where your target audience hangs out
b) Engage and post a ton of valuable posts and comments
How to do marketing in the hardest platform Reddit?🙋
AmazingSylvia
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Devesh Vyas
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Create a lot of content which resonates to the problem you're trying to solve. Participate in industry events talk to people.
How do you get your first 100 user without using paid ads?
Drew_Quinn
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Devesh Vyas
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For SaaS folks, educational content aka SEO focused blogs, newsletters, discord communites, twitter, and Linkedin works like charm.
Create heck a lot of content and repurpose it.
And eventually you'll build big enough omni channel marketing strategy.
What are your major traffic sources ?
Anil Matcha
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Devesh Vyas
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Totally. Here's a great content strategy that you could follow to build audience and community:
Write one in-depth long form newsletter on a specific topic that you know and can be valuable to your audience.
Now, repurpose it as twitter threads, carousel posts, youtube videos, podcasts.
Or...
You can repurpose your old blogs in the similar fashion.
Is it okay to re-purpose content?
Ezgi Yeğinaltay
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Devesh Vyas
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If you want to break into the quora space. I'd suggest don't just go out and dole out advice on quora. Rather, write story based answers and dig deeper into the platform and analyze which answers are getting most upvotes
Any Quora marketing experts?
Shachar Keidar
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Devesh Vyas
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Just make sure not to touch base with the list just a day before or on the day of launch. Have a strategy in place and segment your email list and send a sequence of 5-7 emails and weave a story around the product, what's the product, what problem it solves, how it can help them, and people love to be a part of the process so don't shy away from telling a few behind the scenes about the product...
Do you encourage your email subscribers to follow your teaser page and support your PH launch?
Kas Szatylowicz
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Devesh Vyas
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The email marketer for SAAS company here. Email could be the best channel for you to decrease the churn rates and increase LTV.
Here's the basic email marketing strategy for you:
1) Welcome sequence: The main purpose of the welcome sequence should be to make the subscribers familiar with your brand. I'd suggest having 5-7 emails in the welcome sequence would be awesome.
Email-1 could be...
I'm setting up Klaviyo for email marketing and retargeting. What worked best for you?
Žiga Kerec
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