I'm setting up Klaviyo for email marketing and retargeting. What worked best for you?

The email marketer for SAAS company here. Email could be the best channel for you to decrease the churn rates and increase LTV. Here's the basic email marketing strategy for you: 1) Welcome sequence: The main purpose of the welcome sequence should be to make the subscribers familiar with your brand. I'd suggest having 5-7 emails in the welcome sequence would be awesome. Email-1 could be welcoming them. Email-2 could be about your brand what it does mission, vision, etc. Email-3 could be a product demo video and how your product can be useful for them Email-4 could be more educational content Email-5 could be asking for referral for getting more credits, features, etc. 2) Cart abandonment sequence: Aim to handle objections 3) Post purchase sequence: Familiarize with product. Lots of demo and educational content on problem your SAAS is trying to solve. 4) Then there's technical setup dkim, spf, dmarc to keep updated with all the no-spam regulations. 5) There's also deliverability to make sure that your emails don't land in promo or spam folder. 6) Segmentation and campaign Recently, I helped a SAAS brand make $18k in profit in 30 days with emails with the rough plan, I mentioned above. Cheers, Lmk, if you've any questions.