Dan Orkin

This is one area where, for better or worse, X is still superior to Bluesky. I have found that Bluesky is fairy limited in terms of business and tech conversation, though perhaps that's starting to change.

It depends a lot on the org and which channels you are focused on, but generally, I would start by scheduling any major launches, campaigns, promotions, and things that have a fixed date like content related to holidays. Think of this as your 'tent pole' content. From there, you can look at your calendar and see where there are holes in the schedule and fill those in with content that doesn't...

Both can be effective, but try to be mindful about file size as videos or even gifs that are too large can slow loadtimes, causing clipping, and overall have an adverse affect on deliverability.

The big AI tools like ChatGPT and Claude can be helpful for expanding and iterating on ideas (ditto for SEO research tools and keyword finders) but for me, real genuine content ideation is best done by a person or team who's an expert on the given topic. What I usually do with my teams is keep a running list in a repository in Asana or Notion or even a Google Doc and when building out a content...

I find it helpful to think about a work day in terms of tangible objects as opposed to hours spent. And within that, identifying a big project that you absolutely must get done that day is a helpful practice. There's a book called "The One Thing" that is helpful in thinking about this.

While there are countless tools that have come out that use AI to do basically any marketing task, where I continue to find the most value is in things like research, brainstorming, and planning. For instance, let's say I want to plan my blog schedule for the next couple months. Feeding an AI some guidance and starting points, and asking it to generate a list of possible blog topics is a great...

No matter what platform or venue you're communicating on, I have found that being honest, transparent, and real with community members is the best strategy. For instance, if you have people asking for a particular feature but you know you aren't going to build it any time soon, it's better to be upfront about this rather than promising the moon and disappointing.