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Adrian M. Peticila 🟡
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The fear, the scream, the struggle, the shock.
What you go through when you realize your brand isn’t a legacy - but a placeholder.
The reality is, you’re not fighting for perfection. You’re clawing for relevance.
Stop blending in.
Stop pretending you have it all figured out.
You don’t. And guess what? Neither does anyone else.
The real question isn’t why you’re scared.
It’s why you’re still standing still.
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Adrian M. Peticila 🟡
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Everybody has a plan until they get punched in the face
Your brand will hit rough patches—criticism, failures, moments of “Why am I even doing this?”
It’s tempting to let those moments define you.
Even easier? Letting others do it for you.
But you control the story you tell.
Picture this: a client calls out your work.
You could spiral into self-doubt (we’ve all been there).
Or you could see it for what it is: feedback, not failure.
Here’s a...
Adrian M. Peticila 🟡
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The louder you scream, the emptier you seem.
I'm not violent in my branding.
I don't need to.
I'm not aggressive in my positioning.
I don't need to.
I'm not differentiating by shouting louder.
I don't need to.
When your brand matters, it speaks for itself. And people notice.
Violence/aggression/noise are the weapons of the forgettable.
Relevance isn't a performance—it's presence.
And it's the ultimate flex today.
Imagine...
Adrian M. Peticila 🟡
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Unknown = Unwanted. Simple as that.
Brands don’t fail because they’re bad. They fail because no one cares.
If no one knows you exist or why you matter, you're done.
Stop blaming 'the market'—start making noise.
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Adrian M. Peticila 🟡
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PH's full of branding experts cranking the BS to 11. Let's talk about what actually works.
🟡 Timing is everything.
You can have flawless visuals, killer messaging, and spotless positioning—but if no one's watching, it's dead on arrival.
🟡 The messy middle is where it's at.
A brand isn't built at launch—it's forged in the hectic in-between.
It's in the ignored comments, the late emails, and the community you thought would "get it."
Spoiler: They don't.
🟡 A loud 2nd chance beats...
Adrian M. Peticila 🟡
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Wake Up: Your Brand Is Dying Because of Toxic Allies!
Brace yourself. The cost of bad branding isn't only a hit to your reputation—it's a slow, painful death of everything you've worked for.
Hell hath no fury like your audience turning on you for rubbing elbows with the wrong crowd.
Stop playing nice! Every time you cling to the wrong crowd, you dig your grave.
Their chaos chokes your brand, and when the fallout hits, they'll vanish, leaving...
Adrian M. Peticila 🟡
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the brand that entertains is the brand that fascinates
the brand that challenges is the brand that evolves
the brand that connects is the brand that converts
the brand that surprises is the brand that delights
the brand that respects is the brand that charms
the brand that values is the brand that retains
the brand that speaks is the brand that unites
the brand that grows is the brand that adapts
the brand that hears is the brand that reacts
the...
Adrian M. Peticila 🟡
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Drive it like you stole it
And by "it" I mean your brand.
Stop coasting.
Stop being safe.
Stop being cute.
Stop playing nice.
Time waits for no brand.
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The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.
Adrian M. Peticila 🟡
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12 branding screw-ups—and 1 fix that'll change everything
Here's what's killing brands in 2024.
Spot any of these in yours?
1.
Believing Product Development Will Drive Sales
If sales are down, the answer isn't "better product"—it's a better brand experience.
2.
Marketing and Sales Don't Talk
If sales and marketing don't sync, your brand's voice is as split as your strategy.
3.
Good Design ain't Good Brand
Pretty colors ain't "personality"....
Adrian M. Peticila 🟡
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Is this your vibe?
Splitting
Arrogant
Egocentric
Exploitative
Domineering
Low empathy
Shaky self esteem
Sense of entitlement
Delusions of grandeur
Lying and manipulating
Extreme envy and jealousy
Hungry for power and status
Excessive need for admiration
Fear of rejection and humiliation
Exaggerated sense of importance
Fantasize about power, success and perfect love
Professionals might call it...
Adrian M. Peticila 🟡
started a discussion
have ya cracked the code yet?
Do you think blindly following generic branding advice is a stroke of genius?
That snake oil strategies are the best thing since sliced bread?
That "growth bros" are dropping unignorable wisdom?
Boy, do I have a bridge to sell you!
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The algo's an enigma; you probably won't see this account again, so don't...
Adrian M. Peticila 🟡
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"This brand is too perfect for me, too tailored to my needs, and too relatable."
- no one ever
Adrian M. Peticila 🟡
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Adulting is wild...
...one day you’re young and cool and the next you’re thinking about personal branding best-practices.
Life comes at you fast.
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The algo's an enigma; you probably won't see this account again, so don't forget to follow me @ Adrian M. Peticila 🟡 for daily branding lore.
Adrian M. Peticila 🟡
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What if the best thing you can do is deliberately push people's buttons?
/spʌɪt/
noun
the unexpected fuel for success
Branding is not about hugs and high-fives.
It's about proving people wrong.
You know what motivates me the most?
The moment someone tells me, "You can't do this."
That's when I go into overdrive — because you lit a fire under me.
Look, I've had my share of moments — whether it was pushing some brands past what people thought was possible or...
Adrian M. Peticila 🟡
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Tired of lifeless branding?
Bland clichés?
Campaigns so dull they put coffee to sleep?
Me too.
Sometimes, I wish the Sun would lose patience, engulf the Earth, and put an end to mediocrity once and for all.
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Adrian M. Peticila 🟡
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How to be...
You can be oh so righteous and oh so professional and, as a package deal, oh so boring.
You can be oh so creative, hedonistic and fun or another dopamine junkie posting for likes.
You can be oh so polished and oh so forgettable, yet, a faceless suit in a sea of mediocrity.
You can be oh so motivational and oh so predictable, churning out clichés that inspire no one.
You can be oh so...
Adrian M. Peticila 🟡
started a discussion
Yo, CEOs, are ya still hooked on hubris?
Today's CEOs aren't just "leaders"; they're brands craving engagement.
They're everywhere, sharing "visionary" ideas that don't face scrutiny.
They've got social media, personal blogs, and the public stage.
This visibility twists self-confidence into hubris.
Here's why:
Success becomes addiction.
Ambition spirals into obsession.
Wins bring power, but each one needs to top the last.
Fake...
Adrian M. Peticila 🟡
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From: Adrian M. Peticila 🟡
Sent: Wednesday, November 25, 2024 13:17
To: entrepreneurs, founders, executives, c-suites, solopreneurs
Subject: RE: Your brand sucks—here's why
Quick question for you:
Why would they buy?
Why would they follow?
Why would they recommend you?
Why would they endorse & advocate for you?
Since:
They don't know who you are.
They don't know your products.
They don't know what you...
Adrian M. Peticila 🟡
started a discussion
Fractured Reflections: The series - EPISODE 2
Introduction
Welcome to Fractured Reflections, where shadows talk, regrets whisper, and failures aren’t tucked away—they’re framed and hung on the wall. This is my weekly confessional, where ambition, doubt, and resilience collide.
Every Friday, I’ll share a story. A tale of missteps, miscalculations, and missed opportunities.
But this isn’t just about me.
It’s about you. Have a...
Adrian M. Peticila 🟡
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The Rules of Branding Club:
1. Don’t talk about Branding Club
2. Except when it’s absolutely necessary
3. It’s not a secret, we just like to keep it subtle
4. But hey, even if you you do, we all mess up—no shame in it
5. Just don’t let your brand be the mess that never gets cleaned up.
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The algo's an enigma; you probably won't see this account...