Respect doesn’t sell. Obsession does

Respect doesn’t sell. Obsession does.
People don’t buy what they respect.
They buy what they can’t ignore.

A strong brand doesn’t beg for approval.
It commands attention.
It fuels obsession.
It taps into something primal—something people can’t resist.

Brands that play it safe?
They get “respected” right into irrelevance.

You think top brands are “respected”?
No.
They dominate.
They make people beg to belong.

Rolex doesn’t sell watches—it sells submission to a status game.
You think Apple fans “respect” Apple? No. They worship it. They’d sell a kidney to stay in the ecosystem.
Nike doesn’t sell shoes—it sells the dopamine rush of feeling like an elite athlete, even if you never leave the couch.
Louis Vuitton doesn’t sell bags—it sells proof that you deserve to be envied. That monogram isn’t decoration; it’s a weapon.
Chanel doesn’t sell perfume—it sells untouchable status. It’s not about smelling good; it’s about making everyone else feel cheap.
Playboy never sold magazines—it sold access to a world most men will never enter. The women were the bait; the lifestyle was the hook.
Patagonia doesn’t sell jackets—it sells moral superiority. Buy one, and you’re not just warm—you’re a better human being than everyone else.
Red Bull doesn’t sell energy drinks—it sells the illusion that you’re the kind of person who does extreme sports instead of watching them on YouTube.
* Harley-Davidson doesn’t sell motorcycles—it sells the right to say, “Screw the rules, I live by my own code.” Their customers aren’t riders—they’re outlaws.

Branding isn’t about being nice, fair, or “well-regarded.”
It’s about control.
You don’t win by being polite.
You win by being irresistible.

Stop chasing approval.
Own your audience.
Make them addicted.