Aditya Ramakrishnan

Depends what you want to PRIMARILY communicate. New Problem: Do you need to educate users about a new problem + solution? An animated explainer video is useful here, but has no business being on your webpage, visitors here already "get" the concept. If they don't you need to explain the concept much more simply than a video. Old Problem, new workflow: Do you need to showcase the entire...

This is not something unique to ProductHunt, but rather software in general. Products are easier to build, easier to ship. There's a playbook for everything. Its easier than ever to get the initial spurt of awareness and interest and fill your Top of Funnel, but harder than ever to create real sustainable growth unless you put real effort into building a stellar product. The same complaints...

So we have a freelance animator. We write a script of what we want in the demo video. The animator is fully trained on the product and they take a screen recording of the entire flow in Loom on a 4K monitor. We then work together to edit the entire video, remove unnecessary screens and add animations and transitions. We've also had great success using AI voiceovers to speed up the entire...

There are so many. I love the Reddit Superbowl 5 second ad - https://www.nytimes.com/2021/02/... Considering how expensive SuperBowl ad time is, taking a minimum buy and making it work is brilliant. Freshworks is known for running a "Failsforce" blimp over the SalesForce Dreamforce summit - https://www.youtube.com/watch?v=_fmXl-Aj5LQ It's what's triggered Salesforce and AWS to control ALL...

I'd do 2 things. Such a tool is targeted at marketers itself, so you got to get this discovered by marketers. While PH has plenty, it's probably not the best platform. You need to talk about this tool on marketing communities - reddit, slack communities, internet forums wherever. Just be authentic and part of conversations where it makes sense to talk about your tool. DO NOT blatantly promote...