Quick background on my tech stack, Segment.io & Heap (Our Web + Product analytics tool currently). We've been using Heap for sometime now, and always on the lookout for alternatives. I checked out the demo, somethings I loved - the pixel whitelabelling that bypasses ad blockers, coherent view of web + products, the attribution modelling!
Also, great backlink hack via the Badge program - definitely a PLG hack that's worked.
Overall I think I check this product out with my product growth team! Congrats @waq_azeem on the launch, and all the best!