The perfect marriage of form and function: 1. Form: super dope website in which the user is immediately brought into the idea being conveyed by nice visuals and simple yet functional progress. 2. Function: to raise awareness AND to DO something about it. Most environment sites simply act as echo boards, reflecting what we already know: we need to reduce waste. This one actually provides a SOLUTION: be the change you want in the world by simply shopping somewhere else. I mean how simple is that!
