There's real power in creating these context-specific rooms, it's such an upgrade from your standard vanilla Zoom or Hangouts meeting. For example, my specific focus is on creating a great interviewing experience for candidates and interviewers. I can use Tilde to populate the room with the right stuff to get started - shared whiteboard, documents on the role, critical info about the company to share with candidates, etc. This is way better than "let me share my screen" / "let me drop you this link".