No gimmick - Well built gear with an edge.
Mindfulness
The gloves create awareness on and off the road with a positive force, even at tricky times. Unassuming and fun.
Build
I've worn these in all weather and they aren't a gimmick. Wales isn't forgiving and i've worn these in crisp mornings and driving rain. Built with the commuter in mind I thought they were going to have limits but so far so good, bring on the snow...