Well, there's a tale to this. I got an email from MacHeist, and one of the products looked interesting. So I looked at it and then followed the URL and ended up here on Product Hunt. Then I looked down the comments and saw Chris Frantz' comments about his product - and followed that and just started using it. I never followed up on the other product, but Snazzy gave me some inviting text that I've incorporated into the content on one of my sites. And that's the free version. Will I upgrade? Not sure yet - more exploring to do. Recommended.