Segment

A fantastic idea and very well executed but to say all it really does is pass data on to other services, is kind of expensive due to it having no real value of it's own.

Make sure to think about your integration and your good to go, don't feel bad to reach out to their support.

Having said that, you want to get your core stats down and then work on your 'nice to have'. Trying to plan everything at once will just be a headache. Ensure to read tool specific documentation to ensure you are doing the right thing.

Tried multiple times to get a proper demo for Personas to sell it internally. The sales took over a week to respond and when they did kept treating me like we had no cash and shouldn't bother.

I'm the brand manager for two superannuation companies... we HAVE money.

Really not impressed.