In my testing, Friday does the best job of generating valuable and coherent copy for just about anything you could need. I like the upper pay plans including usable word count, if not unlimited, as that's the trap of most competitors. I have tested nine (9) other AI copy generating competitors and Friday is the best pound for pound across all use cases I've attempted. The only improvement I can currently think of is additional templates across specific niches (social, video, etc.).