Simple, clean UI & onboarding takes only a few minutes to start your first board. Easy to move tasks within a board. I'm only doing free version so was looking for core functionality & to move the post-it notes that we have everywhere into one place. Good for personal/family stuff & if you have "thinking/creative work" with no real timeline but need to ruminate on. Not sure about integrations w Jira, google. I also use Monday. I'd recommend if you have ADHD when thinking about putting in an actual deadline stops you from even listing the task. as you can toggle the due date off/on icon easily vs. Monday, you have to remove the column & then mess up the whole table.