"I chose Pest for its elegant syntax and simplicity, which makes writing and reading tests much more enjoyable compared to traditional testing frameworks. It encourages writing cleaner, more maintainable tests while still offering powerful features like plugins and expectations. Alternatives Considered: PHPUnit: While robust and widely used, its verbose syntax can be intimidating and harder to read. Pest builds on PHPUnit, so you get the best of both worlds. Codeception: Comprehensive but too heavy for simpler projects. Tip: When running tests, use the --parallel flag to execute tests up to 10X faster, optimizing your workflow for larger test suites."