I've been studying HubSpot's buying journey concept for a while and I've just checked out your live demo on the site. It looks very promising - how do you guys measure the actual stages of the buying journey on a website?
Seems like a unique approach for marketers that do lead gen from the website. How does it differ from Google Analytics and Hotjar? Those are kind of my go to places to figure out why people leave our site.
Interesting concept. After checking the demo I have to say that I like the conversion report tab. Will save me some time in figuring which channels work. All the best and keep up the good work!
I checked the live demo! Love how the team put together insights that are otherwise quite hard (maybe impossible?) to get. My two cents - I would love to also compare the buying journeys per channel.
