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Overstory

All-in-one 1st party marketing measurment platform

0 reviews

75followers

Product status

Claimed

Links

overstory.bonsai.llc

Makers

Product Landscapes

Data analysis tools

By now, I’ll assume everyone has heard the trope, “data is the new oil”. As someone who actually spent time in the oil and gas industry, I can tell you confidently that this is a terrible analogy. Oil is extremely dangerous, difficult to transport, and you have to burn it to get value. Data is invisible, floats around over wires, and you push buttons on your computer to do math with it.

Barry McCardel CEO and co-founder at Hex

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Alternative Products

Marketing management for clear financial and business impact

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Launch date

Overstory — All-in-one 1st party marketing measurment platform

Launched on July 16th, 2024

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