For businesses that are early stage a must, it's great to iterate and test in real-time with customers; for established ones it's perfect to increase the loyal customer base and helps with go-to market
NomBot (and NomNom, more broadly) makes it way easier to centralize customer feedback. It's been at the tip of the spear in our efforts to make customer feedback easier to get from client-facing teams and more central to how we make decisions, build product, and communicate.
Sofia and Lukasz have been incredibly responsive to our feedback, too, which makes the product that much more lovely. They really practice what they preach. :)