This product makes it easy for anybody to make a tangible difference to the planet. For a small amount each month I get the satisfaction of knowing that slowly but surely my trees are adding up to make a difference, together with others taking the same steps. I appreciate they are incredibly transparent as you literally see pictures of each tree planted and a running total. I also really respect their more wholistic approach - they are not just planting trees, they are thoughtful about fitting with and synergistically improving the local biodiversity. I am very happy to put my money and vote behind this sophisticated, clever and passionate team.