I have no clue what other companies look for in a CRM, but every time I looked at this, or using the likes of Wired contact, maximiser, salesforce they are just overly complicated for me and to adjust anything required an IT person to talk to me over the phone and expect me to understand what I'm doing.
With Less Annoying, it was simple, I can change things easily with out any help or very little, as it is that straight forward. I can makes this a simple or as complicated as I like, hide tabs or remove them and on top of this its really cost effective compared to the others.
The online tuition is great for staff training and the plugins and integrations work well.
I would highly recommend