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Launch date
Meta AI Studio
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Create and chat with AI in Instagram, Messenger & WhatsApp
Launched on August 5th, 2024
•
215
Instagram Broadcast Channels
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A new way for creators to deepen connections with followers
Launched on February 17th, 2023
•
85
Instagram Notes
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A new way to share on Instagram
Launched on December 14th, 2022
•
128
Instagram Collabs
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New way to co-author Feed posts and Reels, many more updates
Launched on October 22nd, 2021
•
232
Greetings Maker
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Create Greetings & Invitations on fly.
Launched on March 28th, 2021
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4
Instagram Reels
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A new way to create and discover short videos on Instagram
Launched on August 5th, 2020
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471
Instagram Shop
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Discover and buy products you love, all in one place
Launched on July 17th, 2020
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273
Guides
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A new way to discover recommendations on Instagram
Launched on May 18th, 2020
•
5
Instagram Co-Watching
—
Scroll Instagram together with friends
Launched on March 24th, 2020
•
131
guady.arroyo
—
gracias por el hermoso recuerdo !!
Launched on June 12th, 2019
•
2
Dis
—
AR Discovery & Exploration Game with Rewards
Launched on November 3rd, 2018
•
2
GIPHY Stickers for Instagram Stories
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Add fun GIF stickers to any photo or video in your story
Launched on January 27th, 2018
•
217
Direct by Instagram
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Instagram's new messaging app
Launched on December 7th, 2017
•
1,011
Instagram Live with a Friend
—
Go live with a friend on Instagram
Launched on October 24th, 2017
•
317
Instagram Story Search
—
Introducing Location and Hashtag Stories on Explore
Launched on May 23rd, 2017
•
8
Face Filters on Instagram Stories
—
Add augmented reality face filters on Instagram Stories
Launched on May 16th, 2017
•
210
Face Filters and More on Instagram
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Introducing Face Filters and More on Instagram
Launched on May 16th, 2017
•
5
Instagram Mobile Site
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Use core features of Instagram on their new mobile site
Launched on May 9th, 2017
•
397
Instagram Collections
—
New Ways to Organize Your Saved Posts
Launched on April 17th, 2017
•
7
Instagram Stickers
—
Fun Ways to Be Creative in Stories and Direct
Launched on April 13th, 2017
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4