I have just recently discovered this product, so I haven't been a frequent user in the past.
However, due to my interest in starting getting into ice baths, I see the value of having a one stop space to find the best places wherever I am.
I have a couple of suggestions to improve the UX/UI of the product:
1. Ask me where I am (country would be good, or city) since I don't se a lot of value in having a lot of different spaces that are not suited for me showing up as soon as I land on the homepage.
2. The description that we have of each store / spa could be a little more thorough, as right now the stores and the spas have the exact same content. It could be the differentiating factor / a selling point, something that would tell me that I should click on one instead of the other.
3. As I am new in this world, I am not sure it would make sense, but having a price estimating or starting from could also be a good approach, since it would allow me to filter if the budget is a deciding factor for me. (Could also work well as a feature, although maybe in the context of checking the different location it could help to decide.
Overall, it's definitely something I see myself using and these little tweaks could definitely elevate the experience further!
Awesome, thank you so much for your feedback, Joao! :) Definitely, there's a lot of room for improvement. As Reid Hoffman used to say "If you're not embarrassed by the first version of your product, is because you launched too late". And yes, there's so much to do. But glad to hear that it will help you on your first jump into the ice :) Good luck with that!
