Holistics Data

This is great! I couldn't agree more with what you've written above. This is something so basic and fundamental, but at the same time new to many people. I haven't found a book as easy-to-read yet substantive as this. 10/10 would recommend, more fun than writing an aggregation query in MongoDB

This looks great! I think you get the problem statement right. I work as a VC (venture capital) and most of the startups we spoke to (or invested in) are either under invested in BI, or over-invested for their stage (spent more money and time on it than necessary). Will share this with our group of portfolio companies.

Awesome read! I took a quick first pass through the book, and will come back to reread it over the weekend. You've covered a lot of the main questions and concerns and explained things in a very clear and concise manner. The use of images is good in explaining the concepts in a more visual snapshot. I love that you went into more of the detail in the later chapters around modelling, transformations, and providing real-world case studies. One area that I've found lacking in explanations of the modern analytics stack in general is any lack of comparison with the older or commercial tools that so many companies seem to pin their hopes and expectations on.