Wonderful product for putting all of our data in one place and viewing what's happening at both high and low levels. It's super customizable but the UI is nice and simple.
We used Hex to do quick ad-hoc research when tuning our forum ranking algorithms, as well as to set up dashboards for tracking user engagement after launch.
As a former data scientist, Hex is the analytics tool I dreamed of. For this launch in particular we did a ton of research on web traffic and user engagement using Hex. In particular, the magic tool has been helpful - since my SQL is trés rusty.
We use Hex to set up quick dashboards for launches and for all sorts of ad-hoc analytics. Our CEO is a former data scientist and says "It's the analytics tool I always dreamed of."