I love seeing technology that helps brands and businesses tap into the huge storytelling potential of their wider community. A tool for employee advocacy has been overdue for a long time and to be able to jump in and use one that is free, is brilliant. I also love how simple it is to get started, which is key when asking your employees to share for you - it has to be 'one-click' simple when asking them to give their time. Combine that with the gamification aspects of this software, and it's no-brainer for any team.
