The goal is to make the whole internet listenable, no matter what streaming service you use! Streaming services should be like cellular providers – nobody should be able to stop you from calling a T-Mobile user from a Verizon phone, but right now you can't send a song from a Deezer user to an Apple Music user. That sucks! The future has to be listenable, and this player is pointing in the direction of how to get there.